The next time you’re searching through Airbnb listings, you may find there’s more to consider than just amenities and price. To stand out from the competition, some Airbnb hosts tout their personal values – such as integrity, empathy and conscientiousness – in listings for their properties. This sort of display has been called “virtue signaling.” […]
5 marketing lessons from the Taylor Swift and Travis Kelce romance
What happens when you unite the biggest pop star in the world and a two-time Super Bowl champion? A whole lot of excitement, as the romance of Taylor Swift and Travis Kelce has shown. But amid all the cheering, canoodling and Instagram flirting, the situation lends some useful insights into marketing – and as an […]