Tag: Entrepreneurship

Does ‘virtue signaling’ pay off for entrepreneurs? We studied 81,799 Airbnb listings to find out

The next time you’re searching through Airbnb listings, you may find there’s more to consider than just amenities and price. To stand out from the competition, some Airbnb hosts tout their personal values – such as integrity, empathy and conscientiousness – in listings for their properties. This sort of display has been called “virtue signaling.” […]

Owning your own business can make it harder to get hired later

If you’ve been thinking about starting your own business lately, you’re not alone. Americans began launching ventures in record numbers during the pandemic, with an above-trend pace continuing through 2023. Unfortunately, many of of these enterprises won’t last long: 30% of new businesses fail within two years, and half don’t last past five, according to […]

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