The next time you’re searching through Airbnb listings, you may find there’s more to consider than just amenities and price. To stand out from the competition, some Airbnb hosts tout their personal values – such as integrity, empathy and conscientiousness – in listings for their properties. This sort of display has been called “virtue signaling.” […]
Americans are tiptoeing out of economic turmoil this holiday shopping season
With two big shopping days on the horizon – Black Friday and Cyber Monday – U.S. retailers are getting ready for the most important time of the year. The stakes are high: For some companies, the holiday shopping season accounts for 50% of annual revenue. But economic uncertainty and recent inflation could put a damper […]
5 marketing lessons from the Taylor Swift and Travis Kelce romance
What happens when you unite the biggest pop star in the world and a two-time Super Bowl champion? A whole lot of excitement, as the romance of Taylor Swift and Travis Kelce has shown. But amid all the cheering, canoodling and Instagram flirting, the situation lends some useful insights into marketing – and as an […]